Updated: Feb 15, 2021
If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken.
Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long way from being just a favourite for vacationers sharing their holiday pictures. The platform is now appealing to all kinds of influencers, advertisers, and brands.
Instagram is becoming the leading social media platform for shopping. Content is king but
how do you target consumers effectively to deliver the ROI?
With Instagram evolving at such a fast rate it's hard to keep up.
So, we thought it was about time for us to co-host our first Champagne Breakfast with Takumi, a managed service platform for Influencer Marketing, to discuss how to WIN on Instagram.
As Instagram continues to update with new shopping features, what are the strategies major fashion, beauty and retail brands need to implement to rise above the clutter and make the greatest impact?
To kick things off we had two presentations. One about Smartzer, held by our CEO Karoline Gross and the other about Takumi, which was presented by Sven Williams, Takumi's CEO, who also guided our guests through the event.
Following the presentations, we had a discussion which shared share guidance, examples and learnings on how to implement the best practice and utilise Instagram effectively.
Our panel covered the following topics
The social and content state of play
How can brands use the features for content and shopping to stand out on the platform, guidance, pitfalls
The future of content and Instagram
Laura Thomas - Global EVP Culture & Influence, DeVries Global
Adam (Sven) Williams - Moderator & CEO Takumi Marilyne Tran - Influencer Tom Hill - Associate Creative Director and Technologist, Wunderman
Here are some of our key panel take homes
As the content bar rises and consumers get savvier, storytelling content that brings the brand to life will have the best impact.
Content is evolving, consider various tech formats to engage your audience. Think about the full Instagram ecosystem and using the different features to create an end to end journey on the platform
Augmented reality might be the next up and coming technology for content. Customers are introduced to the brand and educated through a fun, immersive and creative reality. Fashion & beauty brands can use augmented reality to showcase ‘try on’ experiences bringing the online and offline together.