WHAT MAKES A PRODUCT SHOPPABLE VIDEO SO GREAT?

Updated: Aug 24, 2021

Products can be best demonstrated through video. You can show an accurate representation of how they function, look, wear and sound.


Video provides a great opportunity for tutorials, demos, how to's and installation walk throughs.


So, using this in marketing strategy can be extremely beneficial for your brand.


Product videos are a powerful tool for engaging viewers and turning them into customers.


They provide the perfect opportunity for brands to tell their story and demonstrate why their product solves a problem. Viewers claim they retain 95% of a message when obtained via video. This means product videos can be leveraged to be the most memorable form of content marketing.


Compelling product videos must have some key characteristics to be successful