WHAT TO DO AND WHAT NOT TO DO: LIVE STREAM SHOPPING

Having taken OFF in China, live stream shopping has the potential to be BIG in Europe and the US. But, in order for this to happen, we need to discuss strategy 😎


The live shop industry has been pumped with capital over the past year and a bit. Largely thanks to the pandemic. This year in China alone, shoppers are expected to spend $300 billion on products featured in live shop streams. An astonishing figure brought on by an increasingly online retail space.


So what makes up a successful stream? And could it be possible for Western audiences to start spending billions on broadcasts? 💰


Anything is possible, but to start from the beginning, let's take a look at the key anatomy of a live shop broadcast...


1. The video stream itself 📽