WHY AGENCIES ARE INCREASING THE USE OF SHOPPABLE AND INTERACTIVE AD FORMATS

Updated: Jul 14, 2021

Media agencies are increasingly integrating shoppable content into their offerings to brands in order to boost video interactivity and unlock additional revenue.



Why are agencies hopping on the trend?


With so many agencies for brands to choose from, all offering similar services and products, many are seeking to expand their offering in order to stand out amongst their competitors.


Similarly, many brands are demanding more from linear videos in order to monetize their content and see a direct ROI- they want quality views. In response to these growing demands, some agencies are promoting the integration of a shoppable and interactive platform to their clients in order to see better results from vide