WHY ARE BRANDS USING SHOPPABLE VIDEO?

The average consumer scrolls through 300 feet of social media content a day. So, if 90 meters of content is being observed daily, brands need to stand out against the masses to turn views into conversions. The answer could lie within shoppable video.


But what is shoppable video?


Shoppable videos are the future for video content marketing. Captivating visuals and overlaying product tags create an immersive, interactive video experience that will direct the consumer straight to the product on their screen without changing windows. Through this content marketing technology, a consumer was four times more likely to purchase the product shown in the ad. This technology is harnessed by Smartzer to get brands noticed and overcome issues faced in an ever changing technological minefield.


What are the online issues faced by brands?


Pressure to provide an advanced digital shopping experience. With sales from retail at an all time low, the