Updated: Sep 10, 2021

2020 saw businesses transfer to the digital world. With some brands losing their bricks and mortar stores to become a totally online entity.

Now, in 2021 many brands are asking how they can optimise their content for online viewing and provide the best possible experience for customers.

One of the most talked about solutions for video content marketing in 2021 is interaction video, with 92% of marketers saying that video content marketing is an important part of their marketing strategy.

Through the immersive and exciting format brands can grip customers, informing them about their products in seconds! It is no wonder that 70% of brands are creating more videos this year than previously.

But how can interactive video platforms help brands and why are they worth using?

Let's dive deeper into the benefits of interaction video....