WHY SHOPPABLE VIDEO IS THE FUTURE OF SOCIAL MEDIA MARKETING

Updated: Jun 7, 2021

Video is without a doubt the most popular form of marketing with customers. In fact, 82% of Twitter users prefer to find out about a brand or product via video.



With Gen-Z audiences more social media savvy than ever, brands are adapting their content with virality in mind. But how does shoppable video fit into this?


What is shoppable video?