In the era of immediacy and visual media, a not-so-new concept comes up to disrupt the content market. The concept? Shoppable video.
In 2022, interactive video technology has evolved. Now, brands can make videos and live streams shoppable and even more engaging.
The key thing to question is not why shoppable video should matter to brands. But how brands are going to keep producing engaging content that increases sales and not only maintains, but builds a strong consumer base.