Read the latest and greatest shoppable content news for the summer of 2021 and what this means for brands.

With temperatures rising and holidays (or staycations) approaching, fans are on the look out for trending summer styles to refresh their look. With brands rushing to meet demand, shoppable content has helped many to deliver the latest collections with the click of a button.

We have seen a huge rise in brands participating in shoppable trends this summer and many are embracing the incredibly engaging, instantaneous 'see now, buy now' technology. Especially in the wake of the global pandemic.

So, if you want to shake up your dusty digital marketing, Ecommerce methods, check out how these household names have been embracing digital change with mind blowing, inspiring shoppable videos.

Jacquemus harnessed the power of shoppable video to let their fashion savvy fans buy straight from the runway!