ZACZESS X SMARTZER: SHOPPABLE LIVESTREAM

Swedish Equestrian clothing brand ZacZess harnessed Smartzer's interactive video platform to deliver their first ever livestream shopping event.



In 2021, clothing brands have been searching for new ways to connect with customers globally and virtually. Jumping onto the livestream shopping trend, the ZacZess team was able to communicate and sell horse riding ware to customers in real time.


The 'mane' event, livestream helped ZacZess to present their top quality products to hundreds of viewers! The hosts modelled the clothes to clearly demonstrate the fashionable yet functional styles, giving their customers the confidence to make impulse purchases.


Execution


Using Smartzer's editor, ZacZess uploaded products that they wanted to demonstrate in their stream via SKU. They then built a shoppable carousel that featured alongside the stream that viewers could click and browse. ZacZess then connected Smartzer's player to their streaming platform using the stream key and RTMP link. Following this, the brand was able to stream allowing their customers to shop live. Smartzer's interactive video platform also includes a chat bar that allowed viewers to show their appreciation and ask the hosts questions. This successfully bridged the gap between the offline and the online.



Results:


The livestream shopping event was a success with incredible results!


  • 67% of viewers interacted to view product details

  • Over 50% click-through rate to product pages from the livestream

  • 40% of viewers commented using the chat bar

Conclusion:


ZacZess achieved phenomenal engagement results by allowing their customers to shop live with Smartzer's interactive video platform. Livestream shopping is on the rise thanks to the global pandemic as it successfully connects brands and customers in socially distanced times. The top tier results suggest that the format is here to stay.


If you want to learn more about shoppable livestream, visit smartzer.com




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