ZIMMERMANN X SMARTZER: FALL 21 RTW SHOPPABLE VIDEO

Zimmermann takes centre stage with their brand new shoppable video for their Fall 2021 RTW collection, "In Concert".



Zimmermann used Smartzer's interactive video platform once again to deliver a stunning piece of video content marketing for their bespoke Ecommerce landing page.


EXECUTION


The video follows the model down the serene back streets of nighttime Venice. The magical, entirely clickable video displays the playful and vibrant collection in an immersive, 360 degree light. This gorgeous example of vide Ecommerce demonstrates how shoppable video can lead to easy product discovery. Viewers could tap looks on the screen and in a browsable carousel to be taken directly to the product display page to then add the item to their cart.



RESULTS


By using Smartzer's interactive video platform, Zimmermann created a video that resulted in the following features:


  • Campaign video with group popups featuring multiple products

  • Clickable overlay with hotspots

  • Browsable product carousel with all the featured looks to shop from

  • Clickable links to product display pages

  • API integration with products pulled in from catalogue

  • Replay screen to encourage viewers to watch again

  • Seamless, custom landing page integration

  • Bespoke player design to match the Zimmermann website




CONCLUSION


Shoppable video can elevate standard video to create an immersive and memorable experience. Smartzer's interactive video platform helps luxury brands like Zimmermann to make their content seamlessly clickable. The one-of-a-kind player can be tailored the the brands Ecommerce with the informative, clickable popups guiding the viewer quickly down the funnel to purchase.







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