Adidas is one of the most famous German clothing brands that manufactures and sells sportswear. Content has always been one of the core ways for Adidas to tell their brand story, showcase their products and to connect with their customers. Adidas launched the Reimagine sport film and used Smartzer's shoppable video technology to make the videos shoppable o to make it easier for their customers to discover the products in the featured looks.
Swarovski wanted an immersive e-commerce experience to match this which is why they have partnered with Smartzers and integrated our interactive shoppable video technology. The video was used on the collection landing page to add an interactive edge to Swarovski's e-commerce.