We (Smartzer LTD) are committed to protecting and respecting your privacy and Personal Data in compliance with the United Kingdom General Data Protection Regulation (“GDPR”), the DPA 2018 and all other mandatory laws and regulations of the United Kingdom.
What information do we collect?
We may collect, store and use the following kinds of personal information:(a) information about your computer and about your visits to and use of this website including IP address, User Agent, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation.(b) information that you provide to us for the purpose of registering with us to create an account with us.(c) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters.(d) any other information that you choose to send to us.
The information we collect varies between the different parts of our system:
The Smartzer Ad Player and Video Player (served from ads.smrtzr.com, player.smartzer.com, scripts.smartzer.com, assets.smartzer.com and services.smartzer.com) Only IP Address and User Agent are logged for security purposes under Legitimate Interest under GDPR. These logs are automatically deleted after 30 days.
The Smartzer Website (served from smartzer.com) Information stored by cookies and any additional information you may give to us through the contact us form or intercom chat.
The Smartzer Platform (served from editor.smartzer.com) User login information to the backend of the platform, IP Address, User Agent.
The Legal Basis for Collecting That Data
There are a number of justifiable reasons under the GDPR that allow collection and processing of Personal Data. These are outlined below:
“Consent”: Certain situations allow us to collect your Personal Data, such as when you tick a box that confirms you are happy to receive email newsletters from us, or ‘opt in’ to a service.
“Contractual Obligations”: We may require certain information from you in order to fulfil our contractual obligations and provide you with the promised service.
“Legal Compliance”: We’re required by law to collect and process certain types of data, such as fraudulent activity or other illegal actions.
“Legitimate Interest”: We might need to collect certain information from you to be able to meet our legitimate interests - this covers aspects that can be reasonably expected as part of running our business including security reasons, that will not have a material impact on your rights, freedom or interests. Examples could be your name, so that we have a record of who to contact moving forwards.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.This enables the web server to identify and track the web browser.We may use both “session” cookies and “persistent” cookies on the website. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.We will use the session cookies to: keep track of you whilst you navigate the website; keep track of items in your shopping basket; prevent fraud and increase website security; and other uses. We will use the persistent cookies to: enable our website to recognise you when you visit; keep track of your preferences in relation to your use of our website; and other uses.
You are able to change your cookie preferences at any time by clicking on the icon that appears on the bottom left corner of the webpage.
Using your personal information
(a) administer the website;
(b) improve your browsing experience by personalising the website;
(c) enable your use of the services available on the website;
(d) enabling you to log into our platform, and supply to you services purchased via the website;
(e) send statements and invoices to you, and collect payments from you; .
(f) send you general (non-marketing) commercial communications;
(g) send you email notifications which you have specifically requested;
(h) send you our newsletter and other marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you where you have specifically agreed to this, by email or similar technology (and you can inform us at any time if you no longer require marketing communications)
(i) provide third parties with statistical information about our users but this information will not be used to identify any individual user;
(j) deal with enquiries and complaints made by or about you relating to the website; .
(k) keep the website secure and prevent fraud;
(l) verify compliance with the terms and conditions governing the use of the websiteWhere you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.
Your privacy settings can be used to limit the publication of your information on the website. You can adjust your privacy settings by requesting changes from us in writing via firstname.lastname@example.org.We will not, without your express consent, provide your personal information to any third parties for the purpose of direct marketing.
(a) to the extent that we are required to do so by law;
(b) in connection with any ongoing or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
Security of your personal information
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.We will store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic transactions entered into via the website will be protected by encryption technology.You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping your password and other login details confidential. We will not ask you for your password (except when you log in to the website).We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain your Personal Data for a longer period than usual in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:(a) the payment of a fee (currently fixed at GBP 0); and(b) the supply of appropriate evidence of your identity [(for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).We may withhold such personal information to the extent permitted by law.You may instruct us not to process your personal information for marketing purposes, by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
Third party websites
The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.
Please let us know if the personal information which we hold about you needs to be corrected or updated.
Smartzer LTD is your Data Controller and responsible for your Personal Data. We are not obliged by the GDPR to appoint a data protection officer and have not voluntarily appointed one at this time.