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BOSCH / BSH
Driving sales with live shopping
CHALLENGE
The home appliances market is highly competitive with many established players and new entrants
constantly vying for market share.
E-commerce consumers expect a seamless online shopping experience, including easy navigation,
comprehensive product information and convenient checkout possibilities.
BSH Home Appliance brands were looking to differentiate and maintain their competitive edge amidst new competition and ever increasing expectations of their consumers.
SOLUTION
Smartzer’s solution enabled consumers to ask product related questions and receive personalized
answers via live chat.
Smartzer's live shopping technology made the consumers’ product discovery process significantly easier. A more detailed
level of information could be shared as products can be demonstrated throughout the livestream. All
presented products are embedded within the livestream, which allows a direct conversion possibility.
Smartzer’s technology helps BSH to further strengthen its consumer centricity as new data points
regarding engagement and the comments or questions are being analyzed to improve the purchasing
experience.
6%
VIEWERS CONVERTING TO SALES
43%
VIEWERS ENGAGING WITH THE LIVE SHOPPING
