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JACQUEMUS
Shoppable Fashion Show
PROBLEM
Jacquemus wanted to transform the Le Splash fashion show in Hawaii from a visually iconic runway moment into a commercially impactful digital experience. While the show generated significant global attention, much of the audience experienced it through video and social media, creating a gap between inspiration and purchase.
The challenge was to capture this peak emotional moment and enable immediate product discovery without compromising the brand’s editorial, cinematic identity or the integrity of the runway experience.
SOLUTION
In partnership with Smartzer, Jacquemus turned the official Le Splash show film into a fully shoppable video experience. Smartzer’s interactive technology allowed viewers to explore and shop garments and accessories directly from the runway in a seamless, elegant way.
Subtle product hotspots preserved the luxury aesthetic while enabling real-time engagement, shortening the path from runway to checkout. The shoppable video extended the life of the show beyond the live moment, converting global viewership into measurable engagement and reinforcing Jacquemus’ position as a digital-first luxury brand.
21%
ENGAGEMENT RATE (WITH AUTOPLAY VIDEO)
8%
ADD TO CART RATE
