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RITUALS
Live shopping with giveaways
3k
COMPETITION ENTRIES
41%
ENGAGEMENT RATE
19%
CLICK THROUGH RATE TO SHOP
CASE STUDIES
CHALLENGE
Rituals needed to translate its highly sensory, story-led in-store experience into a digital-first launch format for the Alchemy and Dream collections while maintaining strong engagement and driving conversion. Traditional e-commerce lacked the ability to capture attention during key launch moments, encourage active participation, and deliver seamless commerce across both web and app. In addition, for the Dream Collection launch, Rituals wanted to incorporate a live giveaway to increase excitement and dwell time without introducing technical complexity or disrupting the viewing experience.
SOLUTION
Powered by Smartzer, Rituals hosted interactive live shopping events embedded directly into its website and mobile app, creating an immersive and frictionless shopping experience. Live hosts guided viewers through each collection with rich storytelling, while clickable product overlays enabled instant add-to-cart functionality without leaving the stream.
For the Dream Collection, Smartzer’s built-in giveaway functionality allowed audiences to participate in real time within the live experience, driving deeper engagement and longer viewing sessions. This scalable live commerce format successfully transformed product launches into premium, event-led digital experiences.