Clarks, the British international shoe manufacturer and retailer founded in 1825, is continuously innovating through new ways to connect with consumers.
Clarks partnered with Smartzer and the influencer agency Billion Dollar Boy to host a live shopping event for their UK and US audiences. The live event was 20 minutes long and featured 8 products across the shoes and accessories category.
The influencer, Nia The Light, who was presenting on the live stream, talked the audiences through the product range. Smartzer’s live video shopping technology was used to add interactive elements such as live comments and shoppable products to the live stream shared across Instagram.
The live shopping event was promoted through Clarks and the Influencer, Nia The Light’s social media accounts, Clarks newsletter and a banner on the Clarks homepage.
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