Shoppable Video

Helping brands drive engagement & conversion from interactive content

Adding shoppable hotspots to video content enables brands to add specific details about their products through a customisable
overlay. Shoppable video allows users to quickly navigate from product discovery to conversion within a few clicks.

A shoppable example with Brown Thomas
Quick & Simple Integration

Integrate with any e-commerce platform

Sync your product catalogue, with automatic localisation of product details for different markets. Enable instant add-to-cart functionality to your Shoppable Videos & Live Shopping events.

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Interactive & Shoppable Video

Smartzer's platform offers you the ability to synchronise & import your product catalogue with real-time stock availability. Our drag & drop functionality allows for a user friendly experience when adding product hotspots to your video.


Our interactive video technology allows for full optimisation regardless of the device your consumers view from. Our hotspots are fully responsive for mobile, tablet and desktop creating the perfect viewing experience.


Our features allow for your video to be embedded directly on your website. You can also share the shoppable video via social media which helps navigate viewers back to your site through our customisable call-to-actions.


Measure the performance of your videos through the Smartzer analytics dashboard. See data for key video KPIs such as views and clicks as well as behavioural data across distribution platforms, devices and markets.

View Our Features
Shoppable Features
Add to cart icon
add to cart

Potential customers can choose their size or product variant before adding directly to cart from the pop-ups within the video. Shoppable interactivity lends itself perfectly towards product discovery with our hotspot technology, unique carousel and shoppable replay screen.  

Carousel image

In addition to our interactive hotspots, a product carousel can be added to the side of the video which will showcase all of the products for users to explore. This helps navigate the watching audience to all of the looks or products within the video with a simple click.

Grouping Icon

When adding product items together it is possible to create a "shop the look" pop-up. It is a vital tool for product discovery as customers click on the video and the pop-up appears with multiple products within the same shoppable overlay.

Replay Icon
replay screen

Our replay screen is an end of video experience which prompts viewers with all of the products that have been showcased within the video. It is an additional chance for viewers to click on specific products or to be navigated to other areas of your e-commerce site.