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Incorporating shoppable hotspots into video content lets brands showcase product details through customisable overlays. This seamless experience allows users to effortlessly transition from product discovery to purchase with just a few clicks.
Automatically sync your product catalogue with ability to localise details for different markets. Smartzer's platform enables a seamless end to end integration with any e-commerce CMS or app.
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Potential customers can choose their size or product variant before adding directly to cart from the pop-ups within the video. Shoppable interactivity lends itself perfectly towards product discovery with our hotspot technology, unique carousel and shoppable replay screen.
In addition to our interactive hotspots, a product carousel can be added to the side of the video which will showcase all of the products for users to explore. This helps navigate the watching audience to all of the looks or products within the video with a simple click.
When adding product items together it is possible to create a "shop the look" pop-up. It is a vital tool for product discovery as customers click on the video and the pop-up appears with multiple products within the same shoppable overlay.
Our replay screen is an end of video experience which prompts viewers with all of the products that have been showcased within the video. It is an additional chance for viewers to click on specific products or to be navigated to other areas of your e-commerce site.