Scandinavian fashion brand COS created beautiful campaign videos which echoed their brand story and feel.
The campaigns featured a large selection of products from their latest collection. COS used Smartzer's shoppable video technology to add a bespoke interactive layer to the campaign films which would enable their customers to easily learn more about the featured looks and products.
The experience was shared on COS e-commerce and designed to be subtle and seamlessly blended into the rest of COS e-commerce, without taking focus away from the video creative itself. Viewers were able to click on the looks that peaked their interest in the video to see more details for the featured products and ability to click through to the product pages. These shpppable video campaigns were recognised by the prestigious Draper's Digital awards.
When French Connection came to Smartzer, the objective was to launch an engaging live shopping solution that allowed the brand to showcase their collection via live streaming whilst offering customers the opportunity to interact with their favourite products.+ View Case study