Scandinavian fashion brand COS created beautiful campaign videos which echoed their brand story and feel.
The campaigns featured a large selection of products from their latest collection. COS used Smartzer's shoppable video technology to add a bespoke interactive layer to the campaign films which would enable their customers to easily learn more about the featured looks and products.
The experience was shared on COS e-commerce and designed to be subtle and seamlessly blended into the rest of COS e-commerce, without taking focus away from the video creative itself. Viewers were able to click on the looks that peaked their interest in the video to see more details for the featured products and ability to click through to the product pages. These shpppable video campaigns were recognised by the prestigious Draper's Digital awards.
Beauty retailer Feelunique utilised interactive shoppable video so their customers had an easy navigation from product discovery to conversion. With an elegant pop-up designed, viewers could shop within the video and select their specific variant before selecting to "buy now".+ View Case study