The Italian luxury bran Missoni, known for its colourful knitwear designs partnered with Adidas Running on a limited-edition collection of performance shoes and sports apparel.
As part of the collaboration, Missoni wanted to create a seamless shopping experience that would promote how exclusive this collection was on their e-commerce website which was also shared on social platforms like Instagram.
The interactive features allowed for Missoni customers to watch the promotional video of a model dancing whilst selecting their favourite items via our hot-spot technology or through the interactive carousel that loaded on the left of the video for users to explore.
JD Sports' Christmas shoppable video featured some of the biggest UK names. Viewers could shop their favourite celebrities look by clicking in the shoppable video hotspots to reveal direct links to the products. This revolutionary technology elevated an already incredibly dynamic video to be even more immersive and inclusive for JD Sports customers.+ View Case study