UGG partnered with Jellyfish and Smartzer to supercharge their regular programmatic video ad campaign into an interactive format. A series of videos featuring different UGG products were converted into a shoppable format using the Smartzer platform. When watching the video ad, viewers were able to click on the products in the ad to view additional details without leaving the ad unit. The product summary included multiple images of each product, the product name, price and a direct link to shop from UGG’s e-commerce. The shoppable video ads were distributed through a DSP across a number of publications in the UK and Germany.