Volkswagen is one of the largest car manufacturers in the world. For more than 70 years, they have been making innovative technologies with attractive designs accessible to many people. It is this level of innovation that made a partnership with Smartzer the perfect combination.
The interactive video example above showcases how interactivity can drive awareness via social media ad formats with viewers able to click on the video to learn more about the specifications of the Volksvagen Golf R.
It was a perfect opportunity for Volkswagen to re-utilise existing video assets to drive awareness whilst viewers could book a test drive, driving quality leads to Volkswagen's website as a result of interactive video.
Volkswagen utilised Instagram Story ads as well as in-feed ads which both saw a high engagement rate of 67% (story) & 55% (in-feed).
Off-White used Smartzer's interactive video platform to transform pre-existing video into an innovative and refreshing piece of interactive shoppable content which was embedded onto the homepage. Thanks to state of the art video hotspot technology, viewers could click on areas of the video to bring up look details with direct links to shop the products on the product display page.+ View Case study