Volkswagen is one of the largest car manufacturers in the world. For more than 70 years, they have been making innovative technologies with attractive designs accessible to many people. It is this level of innovation that made a partnership with Smartzer the perfect combination.
The interactive video example above showcases how interactivity can drive awareness via social media ad formats with viewers able to click on the video to learn more about the specifications of the Volksvagen Golf R.
It was a perfect opportunity for Volkswagen to re-utilise existing video assets to drive awareness whilst viewers could book a test drive, driving quality leads to Volkswagen's website as a result of interactive video.
Volkswagen utilised Instagram Story ads as well as in-feed ads which both saw a high engagement rate of 67% (story) & 55% (in-feed).
For their latest MINI countryman SUV campaign, MINI sought to buck that trend and provide their audiences with a more engaging and entirely new way to get to know their new car via Facebook & Instagram. To achieve this, Wavemaker partnered with Smartzer to create an interactive video based ad campaign.+ View Case study