Using an interactive video platform can boost customer engagement by 38% in comparison to standard video. The clickable overlay allows viewers to interact with the ad. This could show more info about a product, an option to buy or book a test drive, an option to input personal info, answer a question or view an area of the video in more detail. Interaction videos are fun, exciting and memorable for viewers. As a result, viewers are more likely to turn into customers.
There are five ways in which brands can easily create interaction ads for their video ecommerce on YouTube with YouTube or Google ads.
End Screens (YouTube)
Call-To-Action button (Google ads)
Auto End Screens (Google ads)
Shopping Cards (Google ads)
Interaction videos can also be creatively seen as the following:
Clickability and interactivity can transform basic video ads into fun, immersive and memorable viewer experiences. Here are some exciting brand examples of interactive video platforms in action on YouTube :
The interaction video succeeded as a fun form of video ecommerce. Viewers were able to click hotspots throughout the video to view products or visit the ASOS ecommerce site. The exciting music video grabs the viewers attention and the bright colours allow the products to pop.
Boursin 360 degree virtual reality campaign takes the viewer on a surreal journey through a fridge! Packed full of fresh ingredients, the video submerges the viewer into herb forests, a mountain range of peppers then over a sea of red cranberries.
Playstation released a mini interactive YouTube version of the game. The viewer can click on hotspots to explore, make decisions and interact as a character in the video. The effective promotional video has generated over 250,000 plays. The gamification of interaction video can be an effective form of video ecommerce on YouTube as well as websites. The viewer feels connected to the brand and learns about the product while having fun.
With content going viral in seconds, YouTube is a useful tool for brands to promote their products in creative and stand out ways. These three brands successfully interactive video platform to generate memorable and intriguing ads that convert viewers into customers.
YouTube video ads are typically made exclusively through YouTube or Google software. Smartzer offers an interactive video platform for brands to create similarly exciting content across social media and e-commerce. This cross platform solution can help brands stand out from the crowd.