With the pandemic, e-commerce’s share of global retail trade has gone from 14% in 2019 to about 17% in 2020. This could seem like an advantage for brands and online stores in general, and it may be. However, the truth is that the increase in online presence is making it even more difficult to differentiate your store and your product.
With this in mind, in the wake of the pandemic, the number of new Shopify stores increased by more than 200%. Many brands were betting on that online presence to give them the revenue needed. However, with this extreme increase of Shopify stores, how do brands manage to drive accurate traffic into their site and not their competitors'?
In general, many brands and online stores have found the answer to this question by including some key Apps on their Shopify store to increase CRO.
Reconvert is a Shopify App that allows you to have a more effective up-selling and cross-selling y creating a personalized landing page. You can do this by dragging and dropping elements to the order completion rate.
Smartzer is the perfect Shopify App to continuously give your online consumers. You can easily download the app and create shoppable videos within 15 minutes allowing you to repurpose any existing content and maximize its ROI. Shopify stores can also easily create the current-super-trendy live shopping experiences.
Super Reports gives you the ability to overview and track your store's sales and measure performance and growth over time. You can also share these reports directly with your stakeholders through the app. Additionally, the app allows you to draw some visual-friendly conclusions such as pinpoint products that are not driving many store's conversions.
Live Chat allows online sellers to maintain real-time communication with the buyers. Moreover, you will be able to manage customer support on Live Chat, Email, Facebook, Instagram, and Whatsapp from one inbox. This app allows customers to track their orders at any time as well as receive product recommendations.
Smart SEO is the ideal app to improve your site's visibility in front of search engines. With Smart SEO, you are able to organize a site map as well as fix broken links to keep your store in line with the current Google policies.
In conclusion, these apps should be a must-have for all online stores that rely on online revenue. These will help SMEs to even compete with big brands with an improved onsite experience and optimized tracking tools.