HOW TO MAKE EXPERIENCES SHOPPABLE
SMARTZER X AMAZING THAILAND
If you need some travel inspiration of where to go next, you probably browse through the internet and search for “the most beautiful beaches worldwide”. What you get are probably thousands of pictures of incredible white sand beaches. You save them and dream of one day visiting.
On Pinterest & Co you will find a high amount of amazing beaches, places and hotels. However, it is not always clear if the beach on the picture is really the one in Thailand and if the hotel you have this incredible view from, is really the boutique hotel in Mykonos like the hashtags say. It can also be the same with videos.
Imagine a video showing you your chosen destination, and you can click into the video, and it shows you exactly what you can see in the video right now. Which hotel, which restaurant, which sightseeing attraction that just was. Amazing, right?
Recently, we created a shoppable video for AMAZING THAILAND, the Tourism Authority of Thailand.
Using a wide range of content we have tagged different experiences, spa & wellness possibilities, hotels, luxury tour packages and some culinary must-go places, which one can explore by merely clicking straight into the video.
Why don‘t you have a look yourself what Thailand has to offer?
Our player can be embedded on social media channels like Instagram, Facebook or/and Snapchat both as organic as well as paid social campaigns.
Furthermore, the shoppable video player can be linked to stories where the shoppable video player opens in full screen as the user 'swipes up' on a story.
If you wish for a in-store experience for your customers, one can also use touch screens to bring the interactive video experience into stores or popup events.
Interactive and engaging content simplifies buying, increases customer engagement, improves conversion rates and allows performance insights. Interacting videos aren’t just advantageous for brands and retailers, they also allow consumers to explore products or places directly from the moment they are displayed on-screen, and this creates a unique user experience.
Videos have become one of the most powerful storytelling tools for marketers. That’s why we are very proud of having created something special for AMAZING THAILAND.
The demand for shoppable product videos is increasing and this piece of work shows how they are not limited to any particular industry.