Jacquemus x Smartzer: Luxury shoppable video experiences

Luxury fashion giant, Jacquemus, partnered with Smartzer to create a series of beautiful shoppable videos for several immersive events.

With the help of Smartzer's interactive video platform, Jacquemus transformed both their 24/24 popup store and their "Le Splash" runway show into a completely shoppable experience. The ephemeral experiences were elevated with interactivity taking Jacquemus' video content marketing to futuristic new levels.

Jacquemus has always explored innovative new ways to host stores and fashion shows and with video hotspot technology, the designer brand is going above and beyond to provide the best online customer experience.

Check out the ways Jacquemus has harnessed shoppable technology to bring the in person experience online....

24/24 Popup Store, Milan.

Jacquemus partnered with Smartzer’s interactive video platform to bring the 24/24 pop-up store experience to life online. The ephemeral space was open 24/7 for three days during Milan Fashion Week and situated in the Palazzo Clerici grand residence in the city Duomo’s district.

The shoppable video generated high levels of engagement as viewers could click to explore the video as soon as they visited the Jacquemus home page. The brand exemplified a fresh and creative approach to bringing the in-person retail experience online and explored the possibilities for leveraging customer purchases from every outlet.


  • On-demand interactive video with a clickable overlay
  • Smartzer hotspot technology to bring up product information and instant add to bag functionality
  • Shop direct from the video in a matter of seconds
  • Browsable product carousel with all the featured items
  • Seamless integration with the Jacqeumus product catalogue
  • Bespoke styling reflecting the luxurious and clean feel of the Jacquemus eComm site

"Le Splash" Runway Show, Hawaii.

Jacquemus revolutionised runway once again with an astonishing beach side show in Hawaii. They took the online content one step further by applying Smartzer's interactive video technology to the on-demand video. The shoppable video existed on the site landing page, allowing all site visitors to have a front row seat to the most exclusive and highly anticipated show of the year.

Viewers could click to shop all of the looks featured in the show, offering an immersive, interactive experience that boosted engagement tenfold. The stunning runway use case was a hit with consumers, making for a memorable piece of streaming commerce content.


  • Interactive video hotspot technology with group popups allowing for users to shop entire looks
  • Scrollable side bar with all of the modal looks to shop
  • Seamless integration with the Jacquemus eCommerce, matching the beautiful site styling
  • Up to date product information straight from the Jacquemus catalogue
  • Landing page placement with direct add to cart CTA buttons to buy


Jacquemus sets an example to other luxury brands with premium, state of the art shoppable experiences. With rapid advancements in video content formats, brands should focus on keeping up with the latest streaming commerce trends to provide the best experience for an increasingly tech hungry online consumer. These exciting luxury use cases take standard video to new heights with Smartzer.