Fashion giant, Jacquemus, created the most elegant and eye catching fashion show of the summer featuring top models like Kendal Jenner, Bella Hadid, Adut Akech and more.
The collection echoed natural forms and tones while adding in aspects of striking colour. Using seamlessly classic and straight lined silhouettes, the collection is bound to be replicated in many of our wardrobes this summer. The brand used Smartzer's interactive video platform to take their show to the next level by making it shoppable. Viewers could stream the show and click to add items to their basket to pre-order. This 'See Now, Buy Now' method of shopping proved to be extremely effective at charging impulse sales while creating a mesmerisingly entertaining experience for consumers.
The video resulted in the following features:
Using the magic of video interactivity, Jacquemus and Smartzer produced a ground breaking shoppable video experience for viewers. Customers could play a role in the content by clicking to choose their size and adding the item to their bag to buy. This engaging element has the potential to boost revenue through the roof.
If you want to learn more about how to create interactive video visit Smartzer here!