Jacquemus X Smartzer: Revolutionising Runways With Shoppable Video

See what it really takes to wow shoppers with Jacquemus' instantly shoppable video for their AW21 runway using Smartzer's interactive platform.

Fashion giant, Jacquemus, created the most elegant and eye catching fashion show of the summer featuring top models like Kendal Jenner, Bella Hadid, Adut Akech and more.

Jacquemus Model


The collection echoed natural forms and tones while adding in aspects of striking colour. Using seamlessly classic and straight lined silhouettes, the collection is bound to be replicated in many of our wardrobes this summer. The brand used Smartzer's interactive video platform to take their show to the next level by making it shoppable. Viewers could stream the show and click to add items to their basket to pre-order. This 'See Now, Buy Now' method of shopping proved to be extremely effective at charging impulse sales while creating a mesmerisingly entertaining experience for consumers.


The video resulted in the following features:

  • Interactive video overlay that allowed users to tap and scroll through the products that the models were wearing
  • Scrollable, explorable side bar featuring all the looks in the show
  • Add to cart functionality and sizing option dropdown to choose your perfect product
  • Group pop-up with vertical scrolling sidebar
  • End screen/replay screen with the option to restart the video
  • End screen carousel with all the featured products to scroll through


Using the magic of video interactivity, Jacquemus and Smartzer produced a ground breaking shoppable video experience for viewers. Customers could play a role in the content by clicking to choose their size and adding the item to their bag to buy. This engaging element has the potential to boost revenue through the roof.

If you want to learn more about how to create interactive video visit Smartzer here!