Live Shopping: How To Add Products To Your Live Streams

Smartzer's interactive video platform can now also be used to make livestreams shoppable. Here is a step-by-step guide to building live shopping experiences using Smartzer.

Step 1: Set up your products

The first step to build your live shop is to prepare the items that will be featured in the live shopping stream itself. Therefore before you start, be sure to plan what products you would like to talk about and cover during the stream. Once you have the items, it’s now time to add them to the Smartzer editor. This can be done by connecting your product catalog to the editor and requesting the information by SKU or simply by adding the products manually. Speak to your account manager for more information here on what solution would work best for you.

Visual example of Smartzers Editing tool

Step 2: Build the shoppable carousel

So you have your products ready to go, check! Now it’s time to build the shoppable carousel that will feature as the live stream is playing. This can be done with a few simple clicks: first by adding the carousel then selecting add all products to the carousel. Once created you can reorder the items in the carousel as you see fit. With the carousel created, the Smartzer overlay is ready to go. Now it’s time to connect the player to your broadcasting service of choice.

Step 3: Connect the interactive player to your live streaming service

Each new interactive video project has a stream key and RTMP link associated with it. These can be used in a wide range of live stream broadcasting software to connect the Smartzer player to the stream. Stuck for choice? Here’s a list of a few Smartzer recommended services you can use to broadcast your stream:

Step 4: GO LIVE!

Having input the stream key and RTMP link into your broadcasting service of choice, you can now go live with your live shopping stream. Simply distribute the Smartzer player URL via Social media or embed the player directly onto a webpage of your choice using the Smartzer embed code.

Following your live experience, the video can then be converted into a fully shoppable video using the Smartzer editor for on-demand viewing and to add to an online repository.

Interested in learning more? Please feel free to get in touch.