QVC Launches a shoppable video

Shopping channel QVC launched an innovative shoppable video experience on their e-commerce website where viewers could click on products and order them directly from within the video.

shoppable video example
QVC x Smartzer shoppable video experience

We are pleased to announce our newest collaboration with retail giants QVC (UK). QVC is ahead of the curve when it comes to modernising TV shopping channels and the way consumers experience them.QVC used Smartzer's interactive video platform to enhance their ‘Weekend Style’ video, and to try and engage their audience through new technology.

The platform was used to tag videos to create a video ecommerce experience. All of the products are live on the website and available to shop directly from the pop-up. Viewers can even shop the entire look if they wish, as we have included all of the products in the look within the customised QVC pop-up.

This video content marketing tech makes it even easier for their customers to get the products, or possibly even the entire outfit through a single click. We are so pleased with how this has turned out, and we believe it looks exceptional placed on the Fashion section of their website. We hope the QVC customers love it too, and take this opportunity to make their shopping experience quicker and easier. You can check out the video for yourself below.