SimplyBe's Curve Interactive Catwalk

We are delighted to announce the release of our newest collaboration, this time with SimplyBe for their London Fashion Week ‘Curve Catwalk’.

Held at the Vinyl Factory in London last night, the Curve Catwalk, dubbed “the UK’s most size inclusive runway” featured models from size 8 – 26 in a celebration of real women of all shapes and sizes.  The runway showcased trend-led products in a fully shoppable video which is currently live on the SimplyBe home page.

Shoppable Runway Show Example

This collaboration is the most recent example of Smartzer’s rapid turnaround time when adding our innovative technology to pre-existing videos. The interactive runway went live at 20:30, one hour after we received it at 19:30. This has the clear benefit of engaging customers whilst a runway show is still fresh and relevant.

Shoppable Runway social sharing

It’s been great to have positive feedback from SimplyBe, who have utilised our Instagram capacity by sharing a ‘shop the looks’ message via Instagram stories. This new feature of our technology is an extremely exciting one, meaning that a wider range of potential customers can be reached and so the content is more likely to be effectively monetized.

Interactive Runway social sharing
Shoppable pop up open