Smartzer as part of the Foundry Paris "Future of Retail and Consumer Products" program

In September 2022 SAP launched a new startup accelerator program focused on the “Future of Retail and Consumer Products” called SAP.iO Foundry Paris. 12 international startups were selected from hundreds of potential candidates to join the program by a jury of SAP experts, partners, customers and investment funds.

The Eiffel Tower at Night

Smartzer was lucky enough to be one of the selected businesses with a perfect fit for helping brands improve digital customer experiences in the post pandemic world.

The other selected companies were Sorga Technologies, Arianee, LiveBuy, Collect ID, Diakse, YSR, Replika Software, SmartPixels, Priceloop, Foodetective and Sopreme.

“SAP.iO is committed to accelerating startups to help customers run at their best. For this program, our focus is on retail, addressing the traceability and authenticity of products as well as offering consumers an improved and differentiating purchasing experience”, said Odilia von Zitzewitz, SAP.iO Foundry Paris. “We are very proud to accompany this new class of startups and help them scale their innovations.”

Over the course of five months the selected startups received mentoring from SAP France executives, exposure to SAP technologies and products as well as business development opportunities. The program was run through a mix of in person and remote activities.

The final demo day where each of the startups presented their solutions for a broad range of opportunities across the retail sector, was held in Paris. The event offered a great opportunity for the SAP teams to discover the solutions and to one of the big milestones of the program was to have Smartzer available through the SAP App store which is now live through the link here.

Smartzer’s interactive and shoppable video tool as well as the ability for brands to build live shopping events is now available to all SAP customers through a simple integration.

In addition to offering a highly interactive customer experience, interactive videos and live shopping events also enable brands to access new data on customer preferences and their content performance. This adds another layer of benefits offered by shoppable video technology, enabling brands to drive impact beyond the original video view alone.