The events industry has taken a colossal hit during COVID 19. A year onwards, rubbing shoulders with strangers in a sweaty club feels like something from an alternate dimension. But, many events organisers have decided to overcome barriers put in place by pathogens to give people interactive, inclusive shows virtually through the miracle of live stream.
This format has proven to be so effective, that it is likely to persist even after the pandemic. Organisers are considering the possibility of 'Hybrid' events, events that have both in-person and at-home audiences. With many expected to feel wary about stepping into a crowd as a result of COVID anxiety, this hybridisation of audiences includes all, regardless of social confidence level. Not only this, but the retargeted focus of events towards at home audiences has made many shows far more accessible for people with disabilities. Live interactive video events have given many a new lens to access their favourite artists and brands.
There have been some incredible attempts to recreate the in-person experience of events in the comfort of peoples homes. Check out some of our favourites from 2021 so far...
Bloomingdales have reached to the internet to sell products to customers through virtual consultations. Their live video shopping events are an example that shows how retailers have combatted obstacles that have kept their bricks and mortar stores shut. They prove that through technology, the in-person shopping experience can be replicated online. Viewers who signed up to the show in advance received complimentary macarons and cocktails and the first 50 buyers received a free fashion sketch. Jimmy Choo's creative director, Sandra Choi then displayed her favourite trends for spring. Choi was able to demonstrate the glittery glamour of the shoes to audiences at home who were able to see the products in 360 degrees. Bloomingdales has also produced 50 more virtual shopping events to their customers during the pandemic.
The Oscars is one of the most highly anticipated events of the year. Perhaps the second most anticipated event would be Elton Johns famous after party! Harnessing the power of live interactive video, viewers at home could purchase tickets for the event to support the Elton John AIDS Foundation and get exclusive, behind the scenes access to a party for the stars. The event took place on the 26 April and was hosted by A-listers, Dua Lipa and Neil Patrick Harris. The show raised over 2 million dollars for the charity.
With audiences gradually being reintroduced, there are still limits on capacity. So, London Fashion Week 2021 made their shows even more accessible by allowing some in-person viewers, then streaming online to all. The schedule ran from the 12th to the 14th June and streamed a variety of designers and collections. This ranged from the hottest forecasted styles to out of this world, entirely digital collections. The virtual live event gave everyone a front row seat to the most exclusive show in Fashion.
Some of America's biggest comedians got together to encourage audiences to laugh during challenging times. Will Ferrell, Chelsea Handler, Elizabeth Banks and Jack Black were among the star studded line up reaching people at home. The live interactive video was hosted on YouTube with audiences communicating in the chat bar. The event provided much needed comedic relief for viewers.
Live interactive video can come in many forms. If you are interested in hosting virtual shopping events or live video shopping visit Smartzer's website here!