Text, standard videos, graphics and gifs are great content marketing formats. However, these still remain ultimately passive user experiences. No matter how exciting, interesting or attention grabbing, only interactive video has the power to turn the passive viewer into an active participant.
Brands can tag videos with products on an interactive overlay. This creates hotspots that viewers can click, swipe, spin and more to find out information about products. Using interactive video content marketing can provide businesses with clear metrics as every click that occurs in the video can be measured! This makes it a valuable tool for measuring the effectiveness of campaigns.
Check out these 5 examples for inspiration on how to make interactive video that engages, immerses and impresses your consumer.
1. SHOPPABLE VIDEOS ON E-COMMERCE AND SOCIAL MEDIA