BLOOMINGDALE'S UAE X SMARTZER: NEW DAWN

Updated: May 24, 2021

Bloomingdale's collaborated with Smartzer to create a shoppable campaign for all of the family.

Using Smartzer's interactive video platform, Bloomingdale's UAE created a shoppable video just in time for Ramadan.


In the immersive, dynamic video, a variety of models demonstrate a variety of products from handbags to clothing to jewellery and more. The exciting, clickable campaign allows viewers to find out more information about several products, engaging them and informing them at the same time.