Updated: Aug 24, 2021

These days the internet comes first and bricks and mortar stores second. Consequently, ecommerce is becoming increasingly competitive.

Trends need to be monitored more than ever for brands to stay relevant. So, here are the latest trends to keep an eye on in 2021.

1. Thanks to COVID, the future of ecommerce looks bright

The growth of online sales figures is increasing and will continue to increase. It's projected that digital sales will rise from $4.9 trillion in 2021 to $6.4 trillion in 2024. This will be nearly twice the figure of 2019. People like the comfort of shopping from their homes and technology has helped to make this happen. Video ecommerce has transformed to include more interactive and shoppable video to increase trust for buyers online.