Is Live Stream shopping the new way of engaging with the Gen-Z?
After the two-year-pandemic many of us have wondered how would affect consumer behavior, the pandemic encouraged brands worldwide to digitalize their content and create more immersive experiences online.
With this in mind, there was a generation that raised particular concern among brands and this was Gen- Z. This demographic represents an estimated 143$ billion in annual spending power. A generation known for its criticism towards brands' transparency and for craving authenticity in marketing.
With interactive live