Have you ever wondered how is it possible to add interactivity to an existing video? What's the technology behind interactive video platforms?

First of all, what makes a video interactive? The definition of interactive video can take many forms. Let's say it’s a digital video that supports user interaction through clicks, touches, or taps. It is a video that goes beyond “play” and “pause.”

Interactive video software can add a layer of interactivity to any pre-existing video. In Smartzer, through years of experience, we found out the best solution is to add this layer with tags. By simply dragging and dropping them, the tag acts like a hotspot on the video that supports interactivity through clicks.