HOW FAST FASHION BRANDS ARE DRIVING SALES WITH INTERACTIVE AND SHOPPABLE VIDEO

The use of interaction video in content marketing is growing exponentially with many major luxury brands using it for campaigns and fashion shows. So, how is the fast fashion industry responding to this?


85% of people said that they would like to see more video from brands in 2021. With the average person scrolling through 300 ft of social media content a day, brands are reimagining their video content marketing to be interactive and shoppable to standout.


Shoppable videos are a type of interaction video that allow consumers to find out information about products and make a purchase without leaving the window. Clickable hotspot technology allows brands to upload links to product pages, ecommerce sites, e-mail signups and more.