HOW LUXURY BRANDS DRIVE SALES THROUGH INTERACTIVE AND SHOPPABLE VIDEO

Updated: Feb 12, 2021

How brands like Valentino, Ralph Lauren and Zimmermann drive online conversion through video content by turning it into an interactive and shoppable client experience.


Photo courtesy of Valentino


Today in 2021, we look over the past year as the year that disrupted Luxury more than ever before, forcing brands to accelerate on digital and omnichannel strategy, ensuring that products were available anywhere and anytime, in the channels where their customers preferred to seek them.