HOW STREAMING COMMERCE IS MODERNISING THE HOME SHOPPING NETWORK

Live streams succeed at marrying video, interactivity, exclusive content as well as the thrill of real-time, social shopping.


In the past year we have seen many brands jump onto new video E-commerce strategies. Just look at Jacquemus' shoppable run-way show, Walmart's exclusive 'shop-a-long' live streams or Nordstrom's house video shopping channel where shoppers can watch tutorials and buy exact products in seconds. And of course, E-retailer giant, Amazon has joined the trend by hosting more than 1,200 live streams during their annual Prime Day sale in October proving to brands that this new technology needs to be pursued.