Updated: Sep 10, 2021

95% of marketers plan to increase or maintain their spend on video. This means that as consumers, we will be seeing much more video content from now on. Even with the pandemic, we have become accustomed to having brands at our finger tips via the internet with 69% of people watching video on the go.

Moving forward, interactive video is going to be the next big thing for video ecommerce. Brands can use interactive video platforms to tag videos with product info for customers to discover. The clickable, immersive elements successfully engage customers, reducing user drop off rates. Interactive videos can be made shoppable by incorporating group popups with add-to-cart functionalities. This monetises content and converts at a rapid rate. With focus on video increasing, this format is a key tool for marketers to stay ahead of the game. Applying this format carefully to the shopping funnel can boost brand awareness and generate more qualified leads.

What is the shopping funnel?

A shopping funnel guides your consumer from awareness to purchase. It is designed to attract, inform, convince and convert buyers.