HOW TO USE PRODUCT TAGS TO MAKE VIDEOS SHOPPABLE

Updated: Jun 8

Digital marketing experts estimate that the average American is exposed to 4,000 to 10,000 ads a day. Consequently, video ads need to stand out to be remembered.


Interactive video is a rapidly growing technology being used by brands to shake up e-commerce. Brands tag videos with products that can be selected and purchased straight from the ad without leaving the window. But how is this possible?


By using Smartzer’s tool, businesses can make any video shoppable in minutes.


Firstly, you will need to add product information to the video. This will be through imagery, text and URLs via a Product API, via a Product Feed or manually.


Customer’s will be able to find out details about products by clicking “Hotspots” in the interactive video. Brands can add this feature by “tagging” products in an interactive overlay. This can be done manually or via photo recognition software. Once videos are tagged, customers will be able to interact and select products to learn more info or even make a purchase. This may be through a “quick buy” or “add to basket” call to action. </