HOW DO SHOPPABLE VIDEO IN EMAILS IMPROVE CTR AND CONVERSION RATES?

Updated: Jun 7, 2021

Email marketing is one of the most popular forms of content out there. However, sometimes it can be difficult to grab the attention of your consumer to prevent them from deleting your email.


Video has a colossal amount of power across all stages of the marketing funnel. Dynamic, visual and audial content can inform a customer and convert them in seconds. Interaction video has the capacity to do this across all forms of marketing, particularly within emails.


What is interaction video and how can it transform email marketing results?


Interactive, tag videos allow the viewer to click to explore product information. Consumers can tap hotspots to find out details about brands, call to actions encourage viewers to 'see more', 'buy now', 'add to bag', 'book a test drive' and more. Tag videos give the viewer the chance to get involved with the content to find out information about the products that are the most relevant to them. The possibility of personalisation engages the viewer and drives them to your ecommerce product pages as informed traffic. Here, they can make the confident decision to purchase.