Updated: Feb 12, 2021
Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection.
Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” including: 1) Be unpredictable 2) Be daring 3) Be well read 4) Be impulsive 5) Be glamorous.
The video captures red-carpet-ready looks with Jimmy Choo shoes and accessories as the focal point. Masculine brogues are paired with a tuxedo, movie star sunglasses and stilettoes are added to an old Hollywood-inspired swimsuit, and the season’s OAKLAND sneakers make a true statement when worn with an evening look.
Not wanting to interrupt the playful video, Jimmy Choo worked with Smartzer to create an interactive video experience that allows viewers to learn more about the Pre-Fall items without disrupting the viewing experience. The informative popups stay in the drawer of the video rather than pop-up in the middle of film. The final product is engaging and informative, while staying seamless and on brand.
Read more about the campaign:
“On set with Jimmy Choo at the Iconic Cap Estel Hotel” - Harper’s Bazaar
“Discover Izabel Goulart’s 6 Style Rules with Jimmy Choo” – Female Mag