JIMMY CHOO STYLE RULES WITH IZABEL GOULART

Updated: Feb 12, 2021


Jimmy Choo chose Brazilian model Izabel Goulart to star in their editorial story “Style Rules” and partnered with Smartzer to make the campaign video shoppable and interactive. The glamorous film celebrates key pieces from the brand’s Pre-Fall ’18 collection.

Shot in the South of France during the 71st annual Cannes Film festival, the story follows Izabel through the iconic Cap Estel Hotel, decked out in the Jimmy Choo collection as she goes through her “Style Rules” including: 1) Be unpredictable 2) Be daring 3) Be well read 4) Be impulsive 5) Be glamorous.


Jimmy Choo Smartzer shoppable video