More video content is uploaded online within 30 days than major US TV networks have created in 30 years. This means that brands must create video content that stands out to get noticed.

Firstly, let’s take a look at the two kinds of video formats on offer for brands.

Standard Video

  • Basic video that viewers are most accustomed to online

  • Interactions go as far as pressing “play” to start the video, pause, rewind, fast forward and restart

  • Minimal interaction, just viewing

Interactive Video

  • Viewers can interact with the content by clicking, hovering, scrolling and dragging “hotspots”

  • Videos can be shoppable w