LIVE STREAM SHOPPING IN CHINA IS CHANGING THE FACE OF E COMMERCE AS WE KNOW IT

Updated: Jul 15, 2021

Live shopping in China has boomed over the past year; it is now estimated to be worth over $60 billion annually, and this trajectory is showing no signs of stopping.


Livestream shopping first originated in China and now has over 524M+ live streamers and generated an estimated $170Bn in 2020 while the west is now playing catchup with Amazon, Google, Instagram and Youtube testing their own version of shoppertainment.