MISSONI ADIDAS INTERACTIVE AND SHOPPABLE VIDEO
Missoni has partnered with Adidas Running on a limited-edition collection of performance shoes and sports apparel.
According to Vogue ''The resulting collection will look familiar to fans of Missoni, incorporating as it does the label’s space-dye technique in both multi coloured and black and white variations. There are Ultraboost sneakers, and on the apparel front, a short-sleeved shirt, jacket, and shorts, all using Adidas’s proprietary Primeknit technology, which makes them both breathable and lightweight.''
The collection is showcased through a film that incorporates the story of Ottavio “Tai” Missoni, the family patriarch and house founder with wife, Rosita, participated in the 1948 Olympic Games. Missoni partnered with Smartzer to make the video interactive and shoppable across Missoni.com as well as Missoni Instagram Stories.
When watching the video, the looks can be clicked to view more product details and direct links to shop. There is also a carousel that showcases all the looks featured in the collection. The shoppable elements are also fully available on Instagram, where viewers can explore the interactive video through swiping up on an Instagram Story.