Updated: Nov 1, 2021

The pressure is on for brands to provide effective online shopping solutions. Platforms like Instagram, Facebook and Tik Tok have harnessed tech to incorporate shoppable video to allow brands to interact with their customers.

Social, shoppable solutions

70% of shopping enthusiasts turn to Instagram for product discovery. Through a ‘see tap shop’ philosophy, the platform provides a straightforward online shopping experience. By clicking shoppable video, photos and stories, consumers can learn more details about products tagged. They can either buy the product or bookmark for later using the save feature. Soon, customers will be able to complete in app purchases. Using Instagram Story Ads, brands can connect with 500 million accounts daily using photos or videos of up to 120 seconds long.

Through livestream shopping, check-out enabled businesses can form richer connections with customers in real time. Viewers will be able to buy or save products added to the shopping video. Prior to streaming, you can add up to 30 products to a collection and pin one item at a time while Live to feature that product. Products shown must be approved before they can be added to live videos. An influencer looking to explore the shop live feature must have featured products approved before they can be tagged.

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