Updated: Sep 7, 2021

Interactive videos can used within content marketing strategies to create immersive and clickable promotional material.

Interactive video engages a viewer, resulting in longer viewing time. Viewers may be able to click on areas of the video to learn more about a product and may even be able to purchase it straight from the shoppable video. Brands can track every interaction that is made within the video, leading to a better understanding of their consumer. Viewers are turned into qualified traffic towards E-commerce sites and as a result, the path to purchase is shortened. 88% of marketers say at least 10% of their content will be interactive in the next two years.

With 300 hours of videos added to YouTube every minute and 500 million people using Instagram stories daily, it is important for brands to be heard above the online noise. So, if you are looking for inspiration for your next campaign, here are our top ten brand examples of interactive video:

1. Quizzes: Personicom X Vyond