Updated: Sep 7, 2021
Interactive video is set to become the biggest video content marketing format out there. With the market rapidly growing as 86% of businesses use video as a marketing tool. This was 85% in 2020, 87% in 2019, 81% in 2018, 63% in 2017 and 61% in 2016.
Brands who use interactive video can track every interaction that occurs within the content. This means that videos are extremely valuable for evaluating marketing strategies and adapting material to achieve the most engagement and conversions possible.
So, here is a convenient list of the top 10 video interactivity tools for 2021.